support the concrete industry’s greatest financial challenge in
years, NRMCA offers two cohesive Webinar series to help sales managers
and their reps cope with the toughest playing field yet. At the special NRMCA price of $175 for six classes, can you afford not to be
registered for these important weekly, one-hour strategy sessions … after
all, what is the value of just one great new sales idea?
The first series of three online classes is designed for concrete sales
executives and business owners to help their sales reps “hang tough” –
find more business, keep up margin and strengthen customer
relationships. The second series of three is for the sales reps –
powerful selling ideas for them.
Performance Learning, a member of the
Professional Society of Sales & Marketing Training
Sales Executives, Sales Managers and Sales Professionals Single Series Sales Playbook
$95 member Price for main registrant
$25 member price for each additional registrant
$195 Non-member price for main registrant
$45 Non member price for each additional registrant
1 credit per class for elective CCPf certification credit
.01 Continuing Education Unit (CEU)
Following completion of your registration, you will receive instructions
for participating in the seminar. PC-based attendees:
Required: Windows® 2000, XP Home, XP Pro, 2003 Server.
Required: Mac OS® X 10.3.9 (Panther®) or newer.
*Next Class to be Announced Soon
Class Series I: Concrete Sales
Coaching This is the time to send in plays that fit the new market
challenge, that bolster attitudes and invigorate mental outlooks. With
even average performers gone, engaging your remaining best is the key
for today and tomorrow. Part 1
Manage in the Tough Times While Controlling Costs How do
you keep your sales team motivated in the tough times? When bad news
seems to follow bad news, it’s easy for any sales rep, no matter how
senior, to become “defeated before they’ve even competed”. Vince
Lombardi said “confidence is contagious, and so is lack of confidence”.
In this session you will learn techniques for motivating your team and
maintaining a “yes we can!” attitude.
Building a Sales Plan for Tough Times
More than ever you and your sales team need a “business plan” for
success. Today’s market requires “right thinking”; that is, making sure
we’re always calling on the “right” customers and the right contact with
the right message that delivers the right results. In this session,
learn how sales organizations create simple but powerful sales plans
that get results.
Selling in the Red Zone - A Sales Playbook
in football, the “red zone” is the last 20 yards of the field before a
score ... and it's considered the place where it is hardest and toughest
to move forward, just like today's marketplace. In this session, we will
send in 7 "plays" for your red zone sales game plan … so get ready
to coach with a new sales playbook especially designed for tough times.
Class Series II:
The Sales Playbook Tools, tips and tactics to not only survive but also thrive:
success comes for the people who do the things today that will cause
sales to happen tomorrow.
Marketing Strategies for Tough Times
The market has turned. Sales reps need to work hard for every
yard they sell. Nothing is a given anymore.
Great salespeople aren't just successful because they're
good at selling. The very best are great marketers in their territories
and to their accounts. In today's tough economy, smart sales pros are
using the "down time" to build customer awareness and relationships that
will pay off in future business. In this program, learn the 7 powerful
sales marketing strategies that can power success.
The Forgotten Customer
It's no surprise that most sales reps focus today on contractors who
have business - and that's as it should be. But what about past
customers who have little or no business for us in these economic times?
They may become "the forgotten customer". But make no mistake, when
construction contracts come back, every sales rep will be looking for
their business and it will go to those who didn't "forget". In this
session sales reps discover ideas and strategies that keep them involved
with these contractors and even create loyalty when others have ignored
them. Complex sales and business development.
Pricing In Tough Times In a tight recessionary market, controlling costs are
paramount and impact the company’s profitability. On the other
hand, every customer asks for lower prices, and when faced with
competitive pressure, there seems to be no way to maintain price. In
this session, sales reps learn strategies for actively "selling" value
to a customer, not as a "freebie," but as a high margin component of a
concrete producer’s offering.