The primary goal of the Sales, Marketing and Promotion Career Track is
to provide participants with a ready mixed concrete-specific education
that enables them to demonstrate their selling skills in a changing
environment in order to meet the growing demands in a marketplace.
Candidates who complete the career track demonstrate
in class a technical understanding about what their customers want, why
they buy, the role of value, and the use of consultative selling
practices. To this end, use of various decision making skills are
emphasized through application of ready mixed concrete-specific case
methodologies that illustrate opportunity analysis, marketing
environments, product management, communication planning, pricing and
distribution strategies, and planning.
Candidates will be exposed to knowledge of production and products,
concrete market placement, general market business, and sales and
marketing. This knowledge will be obtained through courses that range
the Concrete Contractor's Business to a Sales Manager Workshop. Some
typical Industry job titles that would benefit from this Track are
Marketing/Promotion Manager, Sales Representative, and Sales Manager.
Track your progress
toward a CCPf with this
Sales, Marketing and Promotion Graduation Application
Sales, Marketing and Promotion
Career Track Certification Requirement (120 hours)
Technician Level 1 Certification – must be current or earned while
taking required courses
(32 hours minimum)*
Other courses offered by NRMCA or other organizations may be substituted
following an evaluation and approval by NRMCA
(see CCPf Certification Rules).