December 9 – 10, 2025 | Salt Lake City, UT
Register here
Cost: $1,400 member | $1,700 non-member
(note pricing varies when bundled with other courses)
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Course Dates: December 9-10, 2025
Course Schedule: December 9-10 (days 1-2): 8:00 am – 4:00 pm
Note: Lunch will be provided on days 1-2.
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Course Venue Details
Venue Name: Hyatt Regency Salt Lake City, 170 South West Temple, Salt Lake City, UT 84101
Website: Hyatt Regency Salt Lake City
Meeting Room Location: Refer to hotel reader board on-site.
Parking Information: Self-parking is available (currently $25/night plus tax). Valet parking is available (currently $37 for overnight valet plus tax and $50 daily for oversized vehicles). Rates include in/out privileges. ChargePoint charging stations are available upon request for electric vehicles; fees apply.
Hotel Information
Hotel: NRMCA has contracted a discounted room rate of $219/night plus applicable taxes. The cut-off date for the discounted room rate is Tuesday, November 18, or whenever the room block sells out, whichever occurs first. Reservations can be made online by clicking here.
Travel Information
Nearest Airport: The closest airport is the Salt Lake City International Airport (SLC) located 7 miles from the course location.
Transportation Options
Airport to Hotel: The hotel does NOT provide shuttle service. Transportation to/from the course location will NOT be provided by NRMCA and is the responsibility of the registrant. Ride shares are available from SLC. To schedule SuperShuttle or shared ride transportation, please contact SuperShuttle directly at 1-800-258-3826.
Rental Car: Enterprise and National are extending special rates to NRMCA Members. As rental car pricing continues to fluctuate, NRMCA has negotiated a special Member rate through our partners at National/Enterprise Car Rental. The NRMCA Member Rate may be used for any scenario – personal travel, work travel – any time you need a vehicle. Register for a FREE Emerald Club account to skip the lines at the airport and go straight to your car!
- National Reservation Link: https://bit.ly/NRMCA_National
- Enterprise Reservation Link: https://bit.ly/NRMCA_Enterprise
- Or use contract code: XZ16HE7 when making a reservation
Note: these links may be shared with friends & family.
Additional Tips
Cancellation Policy: Full cancellation refunds, less a $125 administrative fee, will be extended until Monday, November 17, 2025. All cancellations after Monday, November 17, 2025, will not be refunded. Fee cancellations cannot be transferred to a future class. Substitutions can be made at any time with no penalty. Registration cancellations and substitutions must be made in writing to: [email protected].
NRMCA reserves the right to cancel this event. A class confirmation, confirming the course will run as scheduled, will be sent via email no later than COB, Monday, November 17, 2025. It is advisable not to book your airfare (unless it’s fully refundable) until you receive the class confirmation. In the unlikely event the class is cancelled, NRMCA will refund the entire registration fee, but is not responsible for airline or hotel reservation fees. You are responsible for making and paying for your own hotel and travel arrangements.
Weather: The average temperature in Salt Lake City in December is 39 degrees during the day and 27 degrees at night.
Dress Code: Business casual.
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Event Description
If growth were easy, every company would be doing it. Sustaining a current customer base, getting more business from the clients you have, or adding new customers to your business, are all essential components of a growth strategy. The Sales Symposium is an interactive event with classrooms on all stages of the sales cycle combined with a dynamic general session with keynotes on Selling Beyond Price and Elite Growth Mindset.
Course Learning Objectives
Participants in the inaugural Sales Symposium should expect to develop knowledge, skill, and confidence to:
- Establish a territory sales plan (region) and key accounts by understanding competitors and market pressures.
- Adapt their communication style for sales, by understanding buyer journey and buyer motivation.
- Evolve from order-taker to order-maker by understanding product positioning and pricing models.
- Grow their subject matter network by meeting other ready-mixed sales professionals and engaging with leading voices in sales.
Who Should Attend
- Sales professionals or anyone interested in becoming a sales professional; Finance and operations professionals.
- Anyone interested in growing their business or growing the ready-mixed industry.