This day-long program focuses on the basics of promotion and help local promotion teams develop their own promotion plans as well as with NRMCA's national promotional efforts. It provides a foundation for attendees to develop their promotional goals and develop accountability systems to help track their stated goals. The program will provide an understanding of features and benefits of concrete over other construction materials. Case studies of parking lot promotion efforts will be reviewed.
There is also an optional half day of training on NRMCA's Concrete Pavement Analyst software for those that wish to receive more technical knowledge on the promotion of concrete versus asphalt and an understanding of ACI 330. A copy of the software will be included in the price for registering to this half-day segment.
Location: throughout the U.S.
For more information, contact Glenn Ochsenreiter at 1-888-846-7622, ext. 1140.
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