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Sales Management Online Workshop

for the RMC Industry



4 Webinar Series


$50 per webinar per attendee | $95 non-members


click on date to register



Webinar #1: Sales Management 101…
for Ready Mix Sales Managers

In this 90 minute webinar you will learn the critical skills of effective sales management that can help you build a top performing sales team. This session is filled with tips and techniques to benefit both new and experienced ready mix managers.

Topics include:

  • Creating a sales “game plan” to “get, keep, and grow” business
  • Sales Coaching and Leadership basics
  • Motivating your ready mix sales team
  • Evaluating sales performance and hiring potential top performers

Webinar #2: Personal Leadership and Coaching

This 90 minute webinar is designed for every ready mix concrete manager – sales, service, dispatch, admin, and executive – any manager who wants to become a more effective leader and coach.

What you will learn:

  • The important difference between management and leadership – and why it matters!
  • When to be a “Manager” and when to be a “Leader” – a critical difference!
  • The 4 Coaching Strategies – different coaching styles for different employees
  • “C4 Leadership” – How to become an effective leader

Webinar #3: Recruiting & Hiring Top Performing Ready Mix Sales Reps

Hiring is the #1 challenge of every ready mix sales manager. In this 90 minute webinar you will learn how to spot potential top sales performers and how to identify the warning signs of a possible “wrong hire”.

What you will learn:

  • Interviewing Basics – how to conduct a sales interview
  • Ready Mix Top performer indicators and warning signs
  • The “20 Power Questions” – why making s successful hire is about asking the right questions
  • Closing the Deal

Webinar #4: Sales Performance Assessments and Reviews… for Ready Mix Sales Managers

How do you know if your sales rep is performing at the top of his or her ability … and if not, what you can do to help them? In this 90 minute webinar you will learn to identify the specific “barriers” that may be holding back your sales reps and how to create a personal coaching and motivation strategy to improve performance.

Topics include:

  • Motivation and Barriers – the keys to performance
  • The 7 Performance Barriers – How to identify them and how to successfully address them
  • Motivation Strategies: “The Carrot or the Stick” and when to use them
  • How to conduct a performance review that generates positive results


Presented by Tim McMahon (bio).



►  To REGISTER ONLINE: Click the Register online link above.

►  To CONTACT NRMCA: Call 240-485-1152, or email


»  CLICK HERE for Webinar registration instructions.

»  CLICK HERE for NRMCA's Webinar cancellation & refund policy.

»  CLICK HERE for information on Webinars and continuing education credits.


System Requirements

PC-Based Attendees │ REQUIRED: Windows® 2000, XP Home, XP Pro, 2003 Server.

Macintosh®-Based Attendees │ REQUIRED: Mac OS® X 10.3.9 (Panther®) or newer.





NRMCA Webinars are part of NRMCA's growing slate of online learning opportunities, which now includes full classes delivered in real time by industry experts... Saving you significant time and travel expenses!




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