Bigger, Taller, Faster: Strategies to Counter
the Resurgence of Wood Structures
The concrete industry is under significant pressure from competitive materials such as
wood frame and timber construction, among other construction types such as light-gage
steel and structural steel. Over the last two decades, building owners are selecting these
alternatives to concrete more often. This presentation will identify the challenges and opportunities
for concrete by implementing the Build with Strength program in the Carolinas.
Communicate, educate, advocate and convert are the key strategies to gain back market
share of concrete in the low/mid-rise building market.
State and Local Strategies for Implementing
LCA and LCCA
According to the Life Cycle Initiative, “Life Cycle Thinking (LCT) is about going beyond the
traditional focus on production site and manufacturing processes to include environmental,
social and economic impacts of a product over its entire life cycle.” When considering
concrete pavement or structures, taking LCT as an approach means going beyond the
more narrow traditional focus on concrete’s initial cost or how using recycled materials
lowers its environmental impact. Utilizing Life Cycle Cost Analysis (LCCA) and Life Cycle
Assessment (LCA) for determining economic and environmental impacts are important tools
for decision makers. This presentation will discuss how LCCA and LCA can be used to
make choices among competing building materials for paving and building projects.
BWS & Building Codes - Fire Safety Bills & Efforts Nationwide
A discussion of overall NRMCA efforts in states and cities to change how light-framed, combustible construction is treated by local and state building codes.
There are several statewide efforts and many local jurisdictions that are trying to (or already have) change the use of wood in mid-rise construction through legislation and ordinance.
We will discuss those efforts and focus on what is working and what isn’t. An update on the national Timber
Innovation Act and NRMCA’s efforts to defeat it will also be provided.
Build With Strength—How to Get and Hold
A key strategy of the BWS initiative is project promotion – converting projects from wood
or steel to concrete. The process includes identifying potential projects, assembling design
and construction teams and meeting with decision makers – generally a developer or
building owner – to convince them to use concrete. This presentation will help you understand
how to research developers, prepare for a meeting and present a compelling case
for concrete building systems. Additionally, this presentation will discuss some tips to ensure
you have a productive meeting with your state representatives, members of congress,
or even local city council members.
Strength Testing of Concrete—Stay Ahead of
The presentation covers a general overview of the ACI and ASTM standards related to
acceptance requirements of strength tests for concrete. Factors affecting strength test results
and evaluation of data to determine improper testing procedures will be discussed.
A preconstruction checklist for details to be discussed on concrete testing will be outlined.
7:30am - 8:00am Registration and Breakfast
8:00am - 8:30am Welcome and Introductions
8:30am - 9:30am Bigger, Taller, Faster: Strategies to Counter
the Resurgence of Wood Structures
9:30am - 10:30am State and Local Strategies for Implementing LCA and LCCA
10:30am - 10:45am Break
10:45am - 11:45am Build With Strength—How to Get and Hold
11:45am - 12:45pm Lunch and Round-Robins
12:45pm - 1:45pm Strength Testing of Concrete—Stay Ahead of
1:45pm - 2:00pm Open Forum/Q & A
Brought to you by NRMCA and State Affiliate Partners
Carolinas Ready Mixed Concrete Association
Georgia Ready Mixed Concrete Association
Kentucky Concrete Association
Tennessee Concrete Association
For more information please contact