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NRMCA Promotion Program



Concrete has been a leading building material for over 2,000 years.



  • No other construction material provides the strength, durability and economy of concrete.

  • Modern ready mixed concrete also provides remarkable flexibility in meeting the needs of challenging placement and sustainable design considerations.

  • We are fortunate in the concrete industry to work with an outstanding product that has served mankind for ages and yet is advancing rapidly.



Build With Strength Brand Guidelines can be found here and please access the logos here on dropbox .



NRMCA Low/Mid-Rise Promotion Plan


At its meetings in September, the NRMCA Board of Directors took decisive action and approved a plan to regain share for concrete in the building segment. The plan builds on existing strategies that have demonstrated success in other markets. In particular, NRMCA’s Design Assistance Program (DAP) for parking lots and streets has yielded success rate of over 50% in favor of concrete. The new building promotion program proposes a DAP for buildings whereby NRMCA will provide developers and their design consultants with preliminary designs, cost estimates and operating cost benefits with the purpose of influencing them to use concrete framing for their projects. Other strategies include communications, education and codes advocacy.





NRMCA Webinar: The Seven Things You Can Do To Place More Concrete in Buildings

Are you tired of watching wood buildings going up and wondering why they are not concrete? Are you wondering you can change this alarming trend? Come learn about the seven things you can do to help win back share of concrete in buildings from wood and steel. In September 2015, the NRMCA Board of Directors adopted a comprehensive building promotion plan to stem and regain concrete’s loss of market share in the low/mid-rise buildings market. There are three main strategies. The key strategy is direct project promotion where NRMCA, members and industry partners work directly with developers to provide technical support and design assistance with the primary objective of converting wood and steel designs to concrete. Two other strategies provide support including communications and advocacy. This webinar will layout the seven basic steps towards gaining back that lost share and increase the amount of concrete placed in buildings.


View a recording of the June 23 webinar

Download a PDF of the June 23 presentation

Download of Seven Things Summary


Contact Lionel Lemay, LLemay@nrmca.org or 847-918-7101.





To tell the ready mixed concrete story effectively, experience has shown the benefit of promotion groups working together, the importance of quality promotion tools and the usefulness of measurement in quantifying the results of promotion efforts.

NRMCA’s promotion program embraces these fundamentals with a particular focus on building relationships with specifiers to support and educate them about new concrete applications. Other important program elements include providing promotional tools, resources, and training for the industry while facilitating promotion cooperation and coordination with partner associations at every level.


The strongest promotion product focus for NRMCA is on concrete parking areas, with strong support as well for tilt-up, commercial ICFs, flowable fill, parking garages and green roofs.


Join us in helping make ready mixed concrete the construction material of choice—for today, tomorrow and ages to come.







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