focuses on how members and partners can benefit through participation in NRMCA
Internet promotion programs.
Gain Customers and Additional Site Visitors with
NRMCA Reciprocating Links
Educate Your Site Visitors to Create Buyers: NRMCA has so far created eight
“Websites for the Industry” to help you turn browsers into buyers. Five of the
eight sites are currently ranked number one on Google for the related key search
terms. When you provide links from your site to these outstanding
concrete-application specific sites, many of your visitors will return to your
site with a higher interest in doing business. Your site will also gain
first-time visitors through links from the NRMCA sites. Through this approach
you are also relieved of the challenge of posting comprehensive
application-specific Web information and maintaining it.
Seven of the NRMCA
sites focus on specific applications:
These sites contain comprehensive information on their topic. For example, the
pervious site includes all the content from the best-selling booklet that
provides an engineering overview on the subject, Pervious Concrete Pavements,
produced by PCA and published with NRMCA. NRMCA’s most recent Web site is
This site serves as the central hub that we direct specifiers to that need
assistance on any ready mixed concrete topic. Comprehensive information is
provided on concrete benefits in general and links are provided to all our
Your Site’s Position in Search Engine Results
Under the theory
that Web sites provide links to other sites that their visitors will consider
high-value, Google and other search engines use the Web as a “voting platform”
to point to the best sites for categories of information. Therefore, the key to
gaining site visitors is to be linked to by other sites—both because visitors on
those sites can click on those links directly to reach your site and because the
links elevate your site value in the eyes of search engines, raising your
position in search results. In particular, a link from a top-rated site such as
the NRMCA sites is valuable in Google’s site-value algorithm.
from NRMCA’s Search Engine Ad Investments
NRMCA is investing
significantly in search engine advertising in 2007 based on encouraging test
results in 2006. These ads, which appear on the same page with regular search
results, are effective in bringing additional targeted visitors to NRMCA sites.
By participating in NRMCA reciprocating Web programs, members and partners can
connect with a share of those visitors.
Enable Reciprocating Links with NRMCA Sites
NRMCA sites offer
separate link referral pages for non-profit promotion partners, specifier sites
and NRMCA members (this service is not offered to producer/associate
non-members). The only requirement for gaining such a link from a specific NRMCA
site is that a reciprocal link be provided to that NRMCA site. NRMCA provides
how-to linking information and attractive link graphics for all the sites at
NRMCA.org/Link. State affiliates and non-profit concrete promotion organizations
that want to participate in NRMCA’s reciprocating link program should contact
Kimberly Pittmon at firstname.lastname@example.org
or 240-485-1146. NRMCA producer and associate members interested in mutual links
should contact Glenn Ochsenreiter at 240-485-1140, or email
Promotion Partners: Obtain Specifier “Project Planning” Leads—Join the Project
All the Websites
for the Industry prominently offer free project and planning assistance to
specifiers. NRMCA lists on each site our non-profit promotion partners in North
America that have joined our Project Assistance Network for that site and
application. Many of the specifier assistance requests represent significant
promotion and sales opportunities. NRMCA forwards requests to the appropriate
and non-profit concrete promotion organizations that want to join the Project
Assistance Network should contact Kimberly Pittmon at
email@example.com or 240-485-1146.
Partners and Members: Benefit From CPA Parking Lot Leads
Concrete Pavement Analyst (CPA) software has proven to be an effective tool to
assist promoters in demonstrating the long-term advantages of concrete parking
compared to asphalt. On
ConcreteParking.org, email addresses of trained CPA personnel are listed so
that specifiers can request a consultation that compares the two materials.
NRMCA will list on request concrete promoters and sales people that have been
trained to conduct such presentations using Concrete Parking Analyst
software—contact Kimberly Pittmon at
firstname.lastname@example.org or 240-485-1146.
New promotion and marketing opportunities are developing rapidly as the Internet
expands its position as the tool of choice for professionals seeking
NRMCA is exploring
video search engine advertising, a concrete promotion site for promoters and new
sites on self consolidating concrete, architectural concrete and the green
benefits of concrete.
ConcreteAnswers.org will also be regularly expanded to become the ultimate
specifier assistance site that it is intended to be.
NRMCA invites you
to take advantage of NRMCA Web opportunities that exist today and to stay tuned
for rapidly expanding possibilities in months and years to come.
The home page for
invites specifiers to request planning assistance on their projects—a proven
method for creating promotion relationships and generating valuable leads. NRMCA
forwards these leads to the appropriate Promotion Network Partner based on
NRMCA provides “link” graphics to assist members and partners to invite their
site visitors to learn more about particular concrete applications through a
link to an NRMCA site. Links for garages, paths and whitetopping lead to those
focus areas within
ConcreteParking.org. NRMCA provides reciprocating links back to referring
sites so that all parties benefit.
is one of NRMCA’s “Websites for the Industry, “ published with the support of
the Tilt-Up Concrete Association (TCA) and the Insulating Concrete Forms