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Selling Concrete Parking Lots

For next scheduled class, contact NRMCA's Shawnita Dickens.



Purpose and Background:

Concrete producers and contractors now have a unique opportunity to increase their business by selling and installing concrete parking lots. The recent rise in asphalt prices, concern over future material supplies and growing environmental awareness has created a special opportunity for concrete parking lot market growth. Now property owners can enjoy the benefits of concrete including more completive initial price,  long service life and low maintenance along with environmental benefits including cooler surfaces and reduced lighting requirements.

This course focuses on the practical information and techniques needed to successfully win new concrete parking lot business and parking lot reconstruction projects. Instructors Phil Kresge and Jon Hansen will share their knowledge and experience and also provide an understanding of the outstanding tools available to promote and sell concrete parking lots.

Who Should Attend?

This course is intended for concrete producers and concrete contractors and those involved in project selling.

What This Course Provides:

This course provides an overview of the asphalt and concrete industries and compares the features and benefits of concrete over asphalt for paved parking areas. It covers the importance of marketing and effective presentation skills in the successful selling of concrete parking areas. This course provides detailed instruction on prospecting parking lot business, tools for identifying and contacting decision makers, preparing professional sales proposals and presentation, and how to partner with other industry partners to ask for the order to get the job sold.


Phil Kresge, National Ready Mixed Concrete Association
Jon Hansen, National Ready Mixed Concrete Association

Handout Materials  ($259 Retail Value)

-  Guide for the Design and Construction of Concrete Parking Lots—ACI 330R
-  Specifications for Un-Reinforced Concrete Parking Lots—ACI 330.1
-  NRMCA Concrete Pavement Analyst Software
-  Course Notes




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