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Rocky Mountain Region


Brought to you by NRMCA and State Affiliate Partners


Dates & Times

Wednesday, July 12, 2017 | 8:30 am - 3:00 pm MDT



$75 per person for NRMCA members and non-members


Salt Lake City Marriott City Center

220 South State Street, Salt Lake City, UT 84111


Conference Registration and Flyer


Online Registration


Space is Limited to 40 Attendees


Build with Strength is educating the building and design communities and policymakers on the benefits of ready mixed concrete, and encouraging its use as the building material of choice for low-to mid-rise structures. Join us to learn more about these efforts, and obtain the tools necessary to stand up for stronger and more resilient buildings in your own community.

The goal of parking lot promotion is to both maintain and expand markets for concrete parking areas. To increase market share for concrete parking, there are several actions that can be taken which include implementing a design assistance pro-gram, ensuring regular and effective communications, developing quality support materials, educating respective stakeholders, promoters and customers, and implementing an effective measurement system. This presentation will cover each of these steps and how the NRMCA local paving staff can assist in parking lot promotion.

Our mission is to educate the building and design communities and policymakers on the benefits of ready mixed concrete, and encourage its use as the building material of choice for low-to mid-rise structures. No other material can replicate concrete’s advantages in terms of strength, durability, safety and ease of use.

This presentation covers general issues and approaches appropriate for producers or a coalition of parties that are implementing a streets and roads promotion effort by covering the steps detailed in NRMCA’s Promotion and Advocacy Guide for Concrete Streets & Roads. These steps include assembling the leadership team, building a concrete paving coalition, conducting market research, developing a promotion/advocacy strategic plan, educating coalition participants, pursuing owner remedies, developing community support for local project opportunities, initiating elected-official advocacy strategies, and building support for local opportunities.





Agenda | Wednesday, July 12


8:30am - 9:00am: Registration and Continental Breakfast

9:00am - 9:30am: Welcome and Introduction

9:30am - 10:30am: The Concrete Advantage

10:30am - 11:30am: Parking Lot Promotion

11:30am - 11:45am: Break

11:45am - 12:45pm: Concrete Design Center

12:45pm - 1:45pm: Lunch

1:45pm - 2:45pm: Streets and Local Roads

2:45pm - 3:00pm: Advocacy Update

3:00pm: Adjourn




Hotel Information

The Salt Lake City Marriott City Center is located less than 15 minutes from the airport (code SLC). For those needing over-night accommodations in connection with this event, there is a small block of rooms available at a special group rate of $189 US plus taxes & fees. Reservations can be made by calling 801-961-8700 and referencing group NRMCA. Rooms are available on a first-come first-served basis, but reservations MUST be made by Tuesday, June 20th to receive the group rate.





Brought to you by NRMCA and State Affiliate Partners
AGC of Utah

Colorado Ready Mixed Concrete Association

Sierra Nevada Concrete Association

 Utah Ready Mixed Concrete Association


For more information please contact NRMCA's
Tamara Waugh: twaugh@nrmca.org | 240.485.1132






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