NRMCA Expands Popular Flip Book Marketing Tools Series
Monday, February 15, 2010

Latest Addition is Concrete Overlays of Asphalt Parking Lots                   Silver Spring, MD – February 15, 2010 – The National Ready Mixed Concrete Association has added another title to its popular pitch book marketing tools series. The latest title, Concrete Overlays of Asphalt Parking Lots, provides a primer to an industry promoter, concrete sales person and concrete contractor on the proven technology of using concrete to overlay and renew existing asphalt parking lots. Based heavily on information taken from the National Concrete Pavement Technology Center Guide to Concrete Overlays and submissions from designers and contractors that have successfully done concrete overlays on asphalt parking lots, this book touches on:   ·                     “How and Why” concrete overlays work; ·                     “Rules of Thumb” for evaluating and exiting parking lot and determining concrete thickness; ·                     “Best Practices” for placing concrete overlays; and ·                     “Quick Case Studies” of successful projects.   Packaged in 20 pages in popular flip book format including presenter notes, this newest offering to the NRMCA flip book series will help even the most seasoned person in the concrete industry present the benefits of concrete overlays as a proven rehabilitation method for asphalt parking lots along with addressing the most common questions.               This Concrete Overlays flip book is the latest in what has become one of NRMCA’s most popular marketing tool series. Other titles in the series include Insulating Concrete Construction, Flowable Fill, Pervious Concrete, Parking Lot Promotion and Environmental Benefits of Concrete. Click here for more information on each title.   “Concrete is gaining ground in parking lot construction and the opportunity for rebuilding existing parking lots is particularly strong,” said Glenn Ochsenreiter, NRMCA’s senior vice president of marketing. “The deferral of maintenance of asphalt parking lots in combination with the new price competitiveness of concrete makes this a great time to go after this market.”   NRMCA, based in Silver Spring, MD, represents the producers of ready mixed concrete and the companies that provide materials, equipment and support to the industry. It conducts education, training, promotion, research, engineering, safety, environmental, technological, lobbying and regulatory programs.   xxx
Contact Info:	Glenn Ochsenreiter Email: glenn@nrmca.org Phone: 301-587-1400