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Pervious Concrete
Promotion Subcommittee
(NEW!)
Chairman:
Frank A.
Kozeliski, P.E.
Staff Liaison:
Dan
Huffman
Concrete Promotion Committee
Chairman: Bob Sells
Vice Chair: Wally Johnson
Executive Committee Liaison: Bob
Sells
Staff Liaison:
Glenn Ochsenreiter
Scope and Objectives:
NRMCA
promotion programs are focused on maintaining a unified, on-going,
nationally directed program to expand the use of ready mixed concrete. The
Concrete Promotion Committee supports NRMCA's promotion team and makes
recommendations on programs to maximize promotional effectiveness. Programs
are targeted to offer support and assistance to help large national accounts
expand their use of concrete and to coordinate with regional and local
concrete promoters to convert promotional opportunities to added concrete
market share. NRMCA also supports local promotion by providing information
and a variety of promotional and training tools to local and regional
promoters and sales people.
CLICK
HERE to
view the National Accounts Program's guidelines.
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© National Ready Mixed Concrete
Association, 2010
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