Scope and Objectives:  NRMCA promotion programs are focused on maintaining a unified, on-going, nationally directed program to expand the use of ready mixed concrete. The Concrete Promotion Committee supports NRMCA's  promotion team and makes recommendations on programs to maximize promotional effectiveness. Programs are targeted to offer support and assistance to help large national accounts expand their use of concrete and to coordinate with regional and local concrete promoters to convert promotional opportunities to added concrete market share. NRMCA also supports local promotion by providing information and a variety of promotional and training tools to local and regional promoters and sales people.