The Concrete Industry Parking Lot Working Group recently identified parking lots as the industry's largest promotion opportunity and has completed a plan for increasing parking lot market share. This effort was organized by NRMCA with strong participation from PCA, regional promotion groups, state and area associations and concrete and cement companies. Collaboration, shared goals, dramatic new tools and effective market measurement are the key elements of the plan, which calls for market share to increase to 15.1% in 2010 from 9.1% in 2005.

Cement and concrete promotion and sales professionals are encouraged to learn about the new tools, services and collaborative approaches that will secure a growing share of the yearly potential that PCA estimates at 88 million cubic yards. This historic opportunity has developed rapidly because of the competition's fast-rising material costs and growing environmental problems, in comparison with concrete's steady business climate, sustainability advantages and innate product benefits.

 

National Strategic Plan Documents:

• Strategic Plan Executive Summary (PDF)

• Full Strategic Plan (PDF)

• "2005 benchmark" market share and 2010 goals for states and regions (PDF)

Resources for State & Local Strategic Planning:

• "Road Map" for state and local parking lot promotion planning

• Parking Lot Plan “Opportunity” Article published in Summer 2007 InFocus magazine (PDF)

• Parking Lot Opportunity & Strategic Plan PowerPoint  Download file (PPT)

• Planning documents from state and local industry organizations
  (please contact Glenn Ochsenreiter at glenn@nrmca.org if your organization can provide documents for industry reference)

Parking Lot Promotion Resources:

• Parking Lot Design Assistance Program - Project submittals by NRMCA affiliate organizations only

• Concrete Parking Flip-Chart "Pitch" Book– New tool to assist in promoting the benefits of concrete parking lots to specifiers

• NRMCA's Buildings Under Design ("BUD") Online Lead Program - NRMCA state affiliate program provides early information on new projects, member discounts for service also available

• Pervious Contractor Certification Program - Administered by local sponsoring groups

• CPA Software – Software promotion tool for quantifying the concrete advantage

• Concrete Delivers - 4-page concrete parking brochure for owners and architects, free downloadable PDF

• Designing Quality Concrete Parking Areas – 4-page brochure for engineers, free downloadable PDF

• When it Rains, It Drains - 4-page pervious concrete brochure– 4-page general information brochure, free downloadable PDF 

• Freeze/Thaw Pervious Brochure - 17 page brochure

• Pervious Concrete Pavement (NRMCA/PCA Publication)- 32 page booklet covers benefits and engineering properties of pervious concrete

• Pervious Concrete: Hydrological Design & Resources (CD-ROM)

• Pervious Concrete at the LEED™- Certified East Atlanta Library (Mini-CD-ROM)

• Concrete in Practice Series  - Information sheets for contractors (PDFs)

• ConcreteParking.org – Comprehensive parking lot site for specifiers

• PerviousPavement.org –  Comprehensive pervious concrete site for specifiers includes full text of Pervious Concrete Pavement booklet

• “Webinar” Promotion Training – Training sessions on a variety of topics

• Concrete Parking Areas-- They're GREEN – Free article (PDF)

• Concrete Promoter Directory – Concrete parking lot promoters are asked to register