The Concrete
Industry Parking Lot Working Group recently identified parking lots as the
industry's largest promotion opportunity and has completed a plan for increasing
parking lot market share. This effort was organized by NRMCA with strong
participation from PCA, regional promotion groups,
state and area associations and concrete and cement companies.
Collaboration, shared goals, dramatic new tools and effective market
measurement are the key elements of the plan, which calls for market share
to increase to 15.1% in 2010 from 9.1% in 2005.
Cement and concrete promotion and sales professionals are encouraged to
learn about the new tools, services and collaborative approaches that will
secure a growing share of the yearly potential that PCA estimates at 88
million cubic yards. This historic opportunity has developed rapidly because
of the competition's fast-rising material costs and growing environmental
problems, in
comparison with concrete's steady business climate, sustainability
advantages and innate product
benefits.
