
Parking Lot Strategic Plan “Road Map”
for
Promotion Organizations
>
Concrete Parking
Lot Strategic Plan Resource Page
The
Concrete Industry Parking Lot Strategic Plan for 2007-2010 that has been
adopted is dependent on regional, state and local activities for success. This outline has been
created to assist state and local promotion organizations that want to
support the plan
through their own initiatives. Organizations are invited to take what is
relevant from this guide and adapt the suggestions as appropriate.
Familiarize yourself
with the industry plan and market opportunity
Mobilize support among
stakeholders and partners by creating opportunity awareness and success
measurement ability
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Work with appropriate members, committees,
boards, RPGs and neighbors
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Focus on the conveying the parking lot
opportunity in your geographic area
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Reinforce the industry ability to measure
results
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Show confidence in the opportunity for
results through appropriate market share increase expectations through
2010
Know Your Market
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What is concrete's current market share in
your area?
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Who are the decision makers and also the
major influencers?
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What do specifiers think or know about
concrete parking lots?
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What will it take to motivate them in
concrete's direction?
Develop a strategic plan
of your own
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Invite stakeholders to participate in
plan building
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Develop plans in concert with your RPG,
members, partners and neighbors
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Focus on strategies that both reinforce
strengths and address weaknesses
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Seek new promotion resources or consider
resource reallocation
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Recognize the importance of measurement
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Build on the work of other
organizations—check out strategic planning documents of other state and
local organizations at the above link
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Plan a "launch" event or series of events
with stakeholders and partners to publicize your new plan and emphasize
it is time for action
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Check out "Strategic Planning for
Non-Profits" online through the Free Management Library by
clicking
here
Take advantage of
available tools and services
Create awareness of your
plan and report progress regularly
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Someone needs to take the lead on reporting
successes, finding solutions to overcome challenges and reminding
stakeholders periodically about the need for ongoing effort in order to
realize a successful initiative
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Utilize newsletters, press releases,
presentations, etc. to gain support for the plan and for reporting
progress after the plan launch
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Be ready with specifics on how members and
stakeholders can support the plan
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Consider a steering committee or other
mechanism for addressing the need for plan review and adaptability over
time