Concrete has been a leading building material for over 2,000 years. No other
construction material provides the strength, durability and economy of concrete.
Modern ready mixed concrete also provides remarkable flexibility in meeting the
needs of challenging placement and sustainable design considerations. We are
fortunate in the concrete industry to work with an outstanding product that has
served mankind for ages and yet is advancing rapidly.
To tell the ready mixed concrete story effectively, experience has shown the
benefit of promotion groups working together, the importance of quality
promotion tools and the usefulness of measurement in quantifying the results
of promotion efforts. NRMCA’s promotion program embraces these fundamentals
with a particular focus on building relationships with specifiers to support
and educate them about new concrete applications. Other important program
elements include providing promotional tools, resources, and training for
the industry while facilitating promotion cooperation and coordination with
partner associations at every level.
The strongest promotion product focus for NRMCA is on concrete parking
areas, with strong support as well for tilt-up, commercial ICFs, flowable
fill, parking garages and green roofs.
Join us in helping make ready mixed concrete the construction material of
choice—for today, tomorrow and ages to come.
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